A Case Study - Empowering a Leading Global Travel Platform’s GCC Operations with the ICMG Enterprise Anatomy Model

As a leading travel platform managing business trips, vacations, and last-minute stays worldwide, this company operates Global Capability Centers (GCCs) that manage key functions, including IT, finance, customer service, and digital marketing. However, rapid growth and a push for digital transformation exposed limitations in their previous approaches using capability models and conventional enterprise frameworks.

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