Improving Customer Engagement using Enterprise Architecture - A NBFC Case Study

NBFC's or "Non-Banking Finance Companies" face many challenges. NBFC's often compete heavily with each other in a crowded market. One of the biggest challenge is to  improve customer engagement,

In terms of Technology also, NBFC's face multiple challenges such as:

· Customer Data is presented through multiple channels such as Email, Whatsapp Messages, scanned documents etc., System for processing Customer information need to collate this information in a consistent way.

· Where AI and Cognitive Technologies are used underlying Systems need to have an excellent Response Time.

· Systems need to integrate internally and externally in a seamless manner