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ICMG Start-up Enterprise Program - The True Mastermind

Updated: Jan 12, 2022

Start-up Enterprise : Living Innovation


We are living in the age of Start-ups. Start-up Enterprises are manifestation of living innovations.


Start-ups, like millennials, are typically full of energy and humour, but they are also quite vulnerable. Founders and co-founders frequently have complimentary abilities that are insufficient to handle the underlying challenges of a running business, complexity of an operational organisation.


Most start-ups are backed by wonderful individuals, their energy supported by intellect and hard work displays an unending spirit, start-ups are crazy people, people with goals and vision, who want to make a difference in their community, society, state, nation, or worldwide. Isn't this is a good cause for divine intervention.


Why Startups fail?



Knowledge of products and services, SWOT analysis, development requirements, market analysis, market segmentation, competition, buying patterns, sales plan, go to market strategy, sales forecast, projected cash flow, and break-even analysis are essential for getting started. I'll say it again... it's only good to get started.


Let me say it again: it is only good to get started.


Let me repeat... it is only good to get started.


As soon as you have completed the first or second month of business operations, you must revisit and create a monthly break-even analysis, monthly market analysis, monthly website marketing strategy, monthly development requirements, monthly sales progress, monthly sales strategy, monthly competitors analysis, monthly revision of sales forecasts, monthly cash flow revision, and so on. In reality, by the end of six months, the number of changes had grown to untenable proportions.


In reality, at the end of six months, the number of changes has exploded; it has become unmanageable.


In reality, at the end of six months, the number of changes has grown beyond recognition; it has become unmanageable.


Owners and managers are trying to grasp the dynamics of the business they are in. There are too many changes, ones that were unforeseeable or unimaginable at the start of the business. Your company strategy document would suddenly resemble an out-of-date syllabus, appropriate exclusively for the archaeology department. Is this normal? Unfortunately, this is a problem that every new business owner must deal with.


Unfortunately, this is a problem that every new business owner faces.


It is not uncommon for the majority of start-ups to fail after a few months, with the majority eventually failing in 2-3 years. Large firms, with an average life of 10–12 years, are in a similar scenario.


The situation is similar in major organisations, where the typical life span is 10–12 years.


The scenario is similar for large enterprises, where the typical life span is 10–12 years.

Understanding how to maximise investment and efforts without a thorough understanding of enterprise anatomy is like to having money and wanting to treat people (like a doctor) but having no knowledge of human anatomy.



We Add The Enterprise Into Your Start-up


Entrepreneurs must study and learn about enterprise anatomy and enterprise organ systems in the same way that doctors must learn about human anatomy before practising medicine.


ICMG Enterprise Anatomy (a model of linked models), Enterprise Function Units (a collection of interconnected models), and Enterprise Elements (a single variable model) have grown to the point where they are easy to locate and construct. Now is the time to apply these principles to multidisciplinary project management in start-ups.


Now is the time to apply these ideas to start-ups in order to manage multi-disciplinary initiatives.

Entrepreneurs must develop an enterprise architecture to serve as a foundation for managing and transforming their businesses. An integrated model that efficiently reflects several function units (departments) and other areas of the organisation, such as Business Strategy, Sales, IT, Support, Marketing, Projects, Production, Design, Engineering, Finance, HR, and so on.


Consider your business plan document (a word doc and a few of excel sheets) to be an X-ray that can't be utilised to repair or improve your business after two months. In 2-3 months, almost everything in the business plan document would be outdated and useless.


A business plan is typically prepared as a beginning point for an organisation before it is established, and it cannot be used as a basis for strategy execution month on month.


As an entrepreneur, ICMG Enterprise Anatomy can help you understand and apply enterprise architecture.


1.The foundation for Strategy Execution can be laid with Enterprise Anatomy (which is a network of interconnected models of Enterprise Elements).


2.You can develop a business plan on the fly, including an execution plan, and generate a collection of views (models) on the fly (in real-time) utilising department-wise enterprise components, basic composites, and multi-variable models once you have an enterprise anatomy model.



Startup founders can think up fresh use cases (hundreds) and construct dynamic models (diagrams) for day-to-day decision-making.


During the pandemic, several of the specified use cases and enterprise anatomy models were built for a start-up.

1.IT Operations – IT Infrastructure Management – Incident Management – Change Management Management – Identity Management – Network Management – Supplier Performance

2.Business Support: Project Management, Solution Delivery

3.Finance Management: Financial Closures-AP, AR, Billing-Treasury Functions

4.Procurement & Supply Chain-Supply Chain Management

5.Managing the Human Resources Function: Occupational Health and Safety, Payroll, and Training

6.Managing the Legal Function-Supplier and Customer Contracts

When it came to finding solutions to project-related issues or managing change while executing the business/technology plan, ICMG Enterprise Anatomy revolutionised the way complexity was managed.


When answers were sought for project-related challenges or managing change while executing the business/technology strategy, ICMG Enterprise Anatomy fundamentally transformed the way complexity was managed.


The More Start-Up Enterprise Live Longer - The Better



If you are an entrepreneur or going to start a new business, you are probably looking for ways to develop new products and services, find cost-cutting possibilities, and so on. Let me remind you that it's a lucrative venture, but even minor adjustments, however, are costly and time-consuming.


Five areas to keep an eye out for new businesses

Case 1: Quickly Create Strategy Variants

Case 2: Re-define Enterprise Strategy to Address New Opportunities

Case 3: Developing a Strategy Execution Model

Case 4: Greater Clarity on Process, Technology, and Tasks Involved

Case 5: Developing an approach to cope with continually changing needs


The key to Enterprise longevity is Enterprise Anatomy.


Building an enduring enterprise, as Steve Jobs (the legendary Apple founder) put it, is a far greater task than creating a wonderful product.



Start-Up Enterprise - Engagement Model



At ICMG, we are excited to launch the ICMG Start-up program, which will assist entrepreneurs in using our worldwide consulting expertise and abilities to establish healthy and sustainable company models, effective execution, and a better eco-system for economic benefit. Ofcourse, our program would help raise the bar for great start-up enterprise.



Our Start-up program enables the Start-ups (< 10 employees), Start-ups ( with early rounds of funding) and Start-ups who are ready to scale with several consulting services and mentoring



​Start-up Plan ( < 10 employees)

​Start-up Plan ( 11-100 employees)

Start-up Plan (>100) employees)

Review Business Plan & Execution

Review Business Plan & Execution

Review Business Plan & Execution

Product Architecture Workshop - Level 1& 2

Product Architecture Workshop - Level 1& 2

Product Architecture Workshop - Level 1& 2

Enterprise Strategy Execution Workshop

Enterprise Strategy Execution Workshop

Enterprise Strategy Execution Workshop

Sales Strategy & Execution

Sales Strategy & Execution

Sales Strategy & Execution

Product / Services Strategy & Review

Product / Services Strategy & Review

Product / Services Strategy & Review

Marketing Strategy & Review optional

Marketing Strategy & Review

Marketing Strategy & Review

HR Strategy & Review optional

HR Strategy & Review

HR Strategy & Review

Financial Strategy & Review optional

Financial Strategy & Review

Financial Strategy & Review

Partner Strategy & Review optional

Partner Strategy & Review

Partner Strategy & Review

Customer Engagement, Support Strategy & Review optional

Customer Engagement, Support Strategy & Review

Customer Engagement, Support Strategy & Review

Logistics, Distribution Strategy & Review optional

Logistics, Distribution Strategy & Review

Logistics, Distribution Strategy & Review

Legal, Compliance Strategy & Review optional

Legal, Compliance Strategy & Review

Legal, Compliance Strategy & Review

Note: Strategy review for only two departments

Create Enterprise Anatomy (500 hours)

Create Enterprise Anatomy (800 hhours)

Upgrde and Maintain Enterprise Anatomy Models ( 500 hours per year)

Upgrde and Maintain Enterprise Anatomy Models ( 800 hours per year)

Consulting Hours = ​100

Consulting Hours = ​200

Consulting Hours = ​300

Rs 7,99,999 /-

Rs 23,99,999 /-

​Rs 37,99,999 /-



Fixed fees, percentage of sales, token equity stake, monthly retainer, or a mix of one or more of these options are among the engagement types that match the spirit of the Start-up and its owners. At ICMG, our Start-up program is driven by smple logic i.e The More Start-Up Enterprise Live Longer - The Better.


Reach us. We Add The Enterprise Into Your Start-up.


Isn't Smaller Builds The Smartest Companies In The Nation.

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